With the introduction of AI and machine learning predictive analytics market is growing. Predictive Pricing analytics is the process of collecting, organizing, and using a massive volume of data to draw conclusions which can contribute to profitable results. The predictive pricing analytics can be used by the sales and marketing departments to develop new pricing..
In the highly competitive market, it is essential to know what competitors are charging for similar services and products. When a business understands competitor’s pricing strategies, it becomes easy to make informed decisions regarding pricing and staying competitive in the market. Customers these days compare the prices of specific products/ services on various portals before..
It is common for a business to lose business to its competitors due to pricing differences. And for an eCommerce business, it becomes more apparent as there are many companies out there offering the same at a competitive price. If you are looking for a way to stay competitive while optimizing your profit, retail price..