Shopping is no longer confined to ‘carrying shopping baskets’ and taking ‘word-of-the-mouth’ opinion. Today, the internet has made it easier for consumers to shop for their desired goods and receive them on their doorstep. Noticing the change, global manufacturers, retailers, and suppliers have started considering the changing shopping habits of their online shoppers, when optimizing..
According to the National Retail Federation, online shopping sales hit the $108.2 billion mark last year. If we go by the analysis of NRF and Shopify, about one-third of shoppers shop in the festive season, that is around Thanksgiving, Black Friday, Christmas and New Year. Holiday shoppers usually know what they want and have a..
Just like real estate is all about location, education is all about quality and food is all about taste, e-commerce is all about price. Yes, your product and services need to be exclusive, and the overall user experience should be great, but price optimization is still the most important factor to determine your retail success…
A recent LinkedIn poll by a CMO of an international company reveals that: 30% of businesses track their competitor’s moves and pricing once a week. 16% track a few times per week 18% track it once a month 24% track it every day and 12% hardly track it The sum it up, around 76% of..
A customer, when searching for a product or service may visit your online store, but he or she will leave it to go elsewhere, where they can find a better deal. Regardless of you offering top-quality products, the price is the key consideration for budget-conscious shoppers, who are grappling with a recessionary economy today. This..
Retail price optimization is becoming an essential tool for achieving success in the e-commerce industry. Retailers are finally realizing that it is the chief driver of profits. So why is price optimization in retail that important? Let’s understand it with a few examples. Recently, an article published on Bloomberg has shown that bigger brands like..
Web scraping, as we know, is the act of extracting user data from the internet with the intent of using it for commercial or business purposes. That is why giants like Google, Apple, Bing, etc. rely on web scraping to gain commercial advantage over their competitors by stealing leads, driving sales, hijacking campaigns, monitoring prices..
Competitive Pricing Intelligence QuellsBusiness Rivals by Evaluating Your Market Position and Avoiding the Drudgery of Complex Data. Here’s how you can earn Handsome Profits in Markets with a High Level of Competition… The growth of online retail, powered by a massive number of customers has made competitive pricing the need of the hour. Competitor-based pricing: a..
Did you know that large businesses require data for improving their services? This has given birth to the concept of data scraping an important beneficiary of which are big brands like Google and iPhone. Find out why web scraping services are important for your business. Modern-day service providers have welcomed the idea of using big..
Relevance and longevity of a business in a market is most significantly decided by the prices it labels its products and services with. This becomes further profound when the market zone is extremely competitive. In the latter case competitive pricing can help you make deep inroads into the market share of the existing segment leader…