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6.6.2016
By 2018, one third of the 20 largest companies in almost every industry could be βdisruptedβ by their competitors, according to a recent report by research firm IDC.
The point emerges that todayβs companies must know what their competitors are up to, and make business decisions accordingly. While most businesses recognize the importance of competitor monitoring, only a few are taking the necessary steps. According to a recent survey, more than 70 percent of American companies use competitive intelligence; however, only 55 percent actually use the intelligence for strategic decision-making, says another survey by Harvard Business Review.
One way to monitor your competitors and collect relevant information from the internet is by using a web content extractor. Commonly known as web scraping, this technique works by using software for web surfing. The software or website content extractor visits hundreds and thousands of web pages, discovers and extracts relevant information, organizes the data, and exports them to structured, easy-to-use formats.
Here are some major reasons why your business should use a website content extractor.
βSetting the right price for your products could be a daunting task, especially when you have no clue about what your competitors are charging for similar products. Web extraction helps collect pricing information from hundreds of relevant websites, making it easier to price your products.
βWeb scraping enables you to gather ample information from the web to improve your strategic decision-making. You can extract usersβ data, industry news, customer responses, contact details, and orderβs data β all to make better-informed business decisions.
βUsing a web content extractor, you can collect data from your competitorsβ websites, keep an eye on your competitorsβ moves, and plan your business strategy accordingly. For instance, knowing more about your competitorβs existing products, new and upcoming launches would help you devise a better product strategy.
Gain the edge your business needs with accurate, real-time data using a powerful web content extractor. Donβt let your competitors get aheadβleverage the insights you need to make smarter pricing, product, and strategy decisions.
Book a Demo today and see how web scraping can transform your competitive approach!
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