With Black Friday being just a few weeks away, you might be excited about boosting up this year’s sales. As the world is getting out of the clutches of the ongoing pandemic, you would also want to cash in on Cyber Monday.
With the US tradition of Black Friday, customers look forward to the new offers, collections and many other positive aspects of the sale.
Read this blog to maximize your sales this Black Friday and Cyber Monday.
So, let’s dive right in.
- Build Exciting Offers and Create a Buzz Online
If you are an eCommerce retailer then you know the influence of online buzz and special offers. Try creating ads on Google and Facebook that are relevant for your business. Let people know about your sale beforehand to have the top-of-mind recall during the big day.
- Know About Your Customers
Know that in the year 2020 i.e., last year people shopped online than ever before thanks to the pandemic situation. According to a survey, Cyber Monday sales hit an all-time high of $10 billion. That’s a whopping number. There has been a growth in the number in the past decade. Customers are more alert, they search more to get the best offer, and get their hands on services like no contact free shipping and more. Provide what your customers are more leaning towards like:
- Over 20% of customers opted for Buy-Online-Pick-In-Store service
- Easy to use website/app
- Exciting offers
- Preparing for Cyber Monday as retailers observed more sales on Cyber Monday than Black Friday in the year 2020.
- Update Your Website and App
As the world has embraced the digital era, as retailers and owners it becomes our prerogative to provide what our customers want with the best we can serve. An upgraded website and the latest app can ensure a smooth transaction. To begin with, customers value safe and secure transactions. You have to make sure that your website is easy to load and safe to transact.
- Go All in With Your Pricing Strategy
Now, being in any business, pricing holds the prominent position to sustain and thrive. So, what can you do differently to stand out from your competition? Easy. Go for the best pricing strategy this shopping season. Equip your company with the best #PricingIntelligence assistance you can have. PriceIntelGuru is one such company that helps companies to stay miles ahead of their competitors with an efficient and effective pricing strategy. Make sure you don’t lose because of a bad pricing model.
- Encash the Loyalty
Customers like it if they have some exclusive edge over peer shoppers. Now, how can you do that? With the help of your previous data, you can track the regular customers and provide the exclusivity that makes them feel special. Hand in offers before to the regular customers to retain them with you for a longer duration. WebDataGuru can help you achieve that kind of database with an easy and quick process.
- Launch a New Product
This is a great time to have your new product launched. Customers are willing to invest in something that can provide value for money. And creating a buzz is easy as already customers are on the lookout for something fresh, innovative and worth their money’s value.
For more insights and ideas for pricing strategies, contact us today!