In this age of digital revolution, it is not possible to imagine anything without data. Data needs to be collected from the internet and it is here that web scraping comes into the picture.
What is Web Scraping?
Web scraping or collecting data from websites is the automated process of fetching an enormous amount of data from websites. It is one of the most efficient and useful ways of extracting data from the web. Web scraping has emerged as an integral and essential method for businesses owing to the ability to gather data efficiently from the internet.
It is essential to leverage a trustworthy web scraping tool to enhance the efficiency of the data extraction process. It is especially important for performing market research, aiding lead generation for the sales/ marketing team and helping with price monitoring for competitive retail businesses.
When it comes to supplying data for machine learning, web scraping plays a crucial role. By automation of the data collection process and scaling it to the next level for collecting information from a wide array of sources, web scraping can create accurate and well-trained AI models.
Web scraping enables the collection of unstructured and structured data in an automated fashion. The major use of web scraping consists of price intelligence, price monitoring, lead generation, news monitoring, and market research to name a few. It is useful for businesses and individuals who wish to use publicly available web data for fetching valuable insights and making informed decisions.
Now that we have learned about what is web scraping, it is time to explore more about how web scraping is done and the role of web scrapping tools.
Web Scraping Tool
Web scraping tools like WebDataGuru has to offer are software created for extracting relevant data from a website. You will use one or other kind of web scraper for extracting specific data while gathering relevant information from the websites. A scrapping tool is a part of the web scraping process for making HTTP requests on the target website and extracting data from that webpage. There are different types of data extraction tools and web scrapers with the ability that can be customized to meet the needs of different data extraction projects.
If you are looking for reliable web scraping services, WebDataGuru is the perfect choice for you. With WebDataGuru you can take immediate action and leverage the power of real-time data to take business to newer heights. It is time for your business to embrace the wonders of speed, responsiveness, and agility which the real-time data offers. You can harness it to make accurate and informed decisions. It will enable you to offer personalized experiences, optimize operations, and remain a step ahead of the competitors.
Explain Price Scraping and Content Scraping
Price scraping is one of the major use cases of web scraping. Price scraping is done to extract product and price information from various competitor websites. The data is then converted into intelligence which plays a crucial role for the modern e-commerce business that aims to make better and informed pricing decisions based on the data.
Content scraping is a form of data scraping. It is performed by automated bots. The web scraper bots download all of the content present on a website in a matter of a few seconds. In today’s day and age, there is a significant use of content scraping in several fields.
For example, if a company relies on timely news analyses, or appears frequently in the news, scraping the new content is important for monitoring and aggregating important stories from the industry. Content scraping helps with investment decision making, online public sentiment analysis, political campaigns, and more.
Web Crawling vs Web Scraping
As mentioned above, web scraping is the process of data extraction from the web. The main difference between web scraping and web crawling is that in web scraping we are aware of the data identifier like the HTML element structure for the pages which are being used for the data extraction.
Web scraping is an automated way of extracting specific datasets with the help of bots termed scrapers. Once the data is collected, web scraping is used for analysis, verification, and comparison based on the particular business goals and needs. Web scraping is especially useful in the fields of research, brand protection, and e-commerce.
Web crawling on the other hand is also known as indexing. It helps in indexing the information present on the webpage with bots known as crawlers. Crawling is what search engine does. It is the process of looking at the webpage as a whole and then indexing it. While crawling on a webpage, the bot crawls on each page and links to the last line for collecting the information. Web crawlers are used by giant search engines such as Google, Bing, Yahoo, and statistical agencies. While web crawling tools collect generic information, web scraping enables to collect specific datasets. The major benefits of web crawling are real-time information, assurance of quality, and diving deep into the target page.
In short, it can be said that web scraping extracts data from one/ more websites while web crawling discovers URLs and links present on the web. For web data extraction projects, both web scraping and crawling must be combined. Web scraping is about extracting targeted data while crawling consists of indexing and navigating via web pages. The process is about crawling first followed by downloading the HTML files and then scraping the data from these files.
How to Lock Your Competitors with Web Scraping
Now, this is interesting, as we know that everything is done to stay on top and get more customer base. But what needs more attention is the fact that how to stand out and make a difference with the help of tools like web scraping.
1. Quick Decision Making
Data-driven decisions are more precise as there is a lack of human error in that. You have an informed decision to make with the inputs you get from the advanced analytics. Not only that, you also get insights which can be beneficial in more than one way for your business.
2. Brand Monitoring on Diverse Platforms
Millions of users are seen on social media and mostly all the brands have an online presence. This is irrelevant if you don’t monitor the complete track of your brand mentions, likes, reviews and sentiments. And that is also possible easily with the web scraping tool. Yes, you can get all that in one platform and also get the real-time access to those mentions. You can even get automated replies done with that insight. As it is said, the sky is the limit.
3. Competitive Analysis
Competition tracking is a very tedious and ongoing process. And web scraping helps in getting everything done in just a few clicks. Also, you can get historical data to enable you to have a future prediction of the competition moves and even the market trends. That all is possible in an automated manner.
4. Market Research
As mentioned earlier in the blog, web scraping is not just data extraction but comes with many tools for you to access. So, market trends can be very important to understand the way you can sell your products online. And in-depth market research details are available in this tool.
Unlock the Power of Web Scraping Today!
If you thought that web scraping and crawling were the same, it is to be known that both are quite different. However, despite the difference between the two processes, they both witness mutual challenges such as collection limitations and data blockades. The market offers several cutting-edge solutions for web scraping and crawling. You just need to find the right software based on the specific needs of a business.
For more information and queries on the best web scraping tool, connect with the WebDataGuru team today!